About the role
We're looking for a Content Marketing Manager to build bina's content engine, the machine that turns the joy, the thinking, the building and the learning from inside our general school every single day into irresistible content that makes families want in.
bina is an international online school for ages 4–15. Every day we run live classes 20h every weekday, our curriculum team produces a wealth of designed learning adventures for every level, our community team runs parent meetups and local get-togethers, children have epic aha moments in class (and so do adults), our educators have incredible camera presence and insights, opinions, and experiences that they are very willing to share, and our families are game to support. Almost none of it is currently visible to the outside world, and we want to change that.
Most of your work will be the ideation, organization, interacting with the team sourcing the raw material, and converting it into the opinionated content piece a parent sees and automatically shares with their significant other or their best friend who is also parenting.
Please be funny and fresh
Your KPIs will target the far bigger group of parents who are quietly unhappy with their child's school and don't yet know (such) an alternative exists. Content journeys are how we reach them.
Type: Full-time contractor
Start date: As soon as possible
Timezone(s): CET, ET, MT
Who this role is for
• You are a storyteller with an operator's brain. You are an original, you want to build something that has never been done before.
• You are oozing taste; you understand the medium, have hunger to continuously learn it, and are opinionated.
• You know the difference between clickbait content that algorithmically works and content that both works and matches a branded international school like bina.
• You are funny, hilarious in fact.
• You understand when raw and original feels right in the context of a branded international school like bina, and when it’s not
📌 Content Marketing Manager (España)
🏢 bina
📍 España