About Havaianas

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops.

As a integral brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.

Today, Havaianas is the global leader in the flip-flop category and one of the world's most recognized lifestyle brands. With a strong presence across Europe, we continue to strengthen our connection with consumers through impactful brand experiences, meaningful retail partnerships and best-in-class execution across the marketplace.

As we continue to elevate the brand and accelerate growth across Europe, we are looking for a strategic and energetic B2B Channel Planning Coordinator to shape the next phase of growth in one of our most important regions.

Purpose of the Role:

As B2B Channel Planning Coordinator, you will support the definition and execution of the Channel Planning strategy for our B2B business across Europe, based in our Madrid office.

Partnering closely with Sales, Planning and our strategic wholesale partners, you will drive account planning, in-season (At-Once) execution and data-driven decision making that strengthen partnerships, protect margin and fuel business growth.

This role requires a strong analytical mindset and genuine curiosity about the B2B/wholesale channel, with a natural ability to turn data into clear, actionable recommendations. Comfort working across multiple markets, stakeholders and planning cycles will complement your expertise.

Key Duties and Responsibilities:

- Act as a key Channel Planning partner for Sales, ensuring clear visibility on status, goals, risks and opportunities, and fostering a proactive, solution-oriented culture across teams.Define and execute the European paid media strategy and roadmap across paid social, search, programmatic, video,



display and affiliates.
- · Build the Sales forecast together with the Sales team, ensuring alignment across accounts and countries, and keep close follow-up throughout the season to track actuals against plan and adjusted as needed.
- Support seasonal target setting and KPI definition and lead initiatives to extend sales.
- Drive an At-Once (KPI-driven) culture: support setting of monthly, country and individual targets, define catalog, promo guardrails and stock visibility, and set excess stock and discount policies.
- Build account plans for our strategic B2B partners, leading quarterly business reviews to measure execution effectiveness and adjust strategies accordingly.
- Contribute to the Business Plan, helping define and quantify key growth levers and integrating strategic choices into the annual Business Plan, including deep dives on priority areas.
- Increase B2B sell-out coverage and insight, launching and maintaining weekly B2B business insight reports that turn data into actionable recommendations for Sales and Leadership.

Requirements:

- 3+ years of experience in Channel Planning, B2B/Wholesale Planning, Sales Operations or a related analytical commercial role, ideally within fashion, footwear or lifestyle brands.
- Strong analytical and data-driven mindset, with the ability to turn complex data sets into clear, actionable insights.
- Good understanding of B2B/wholesale channel dynamics, sell-in/sell-out processes and retail planning cycles.
- Proficient in Excel and data/reporting tools; experience with BI is a plus.
- Highly organized, able to manage multiple planning workstreams and deadlines simultaneously, with clear prioritization.
- Outgoing and collaborative, with strong communication and stakeholder management skills across Sales, Planning and Country teams.
- Proactive, solution-oriented, comfortable flagging risks early and proposing mitigation strategies.
- Curious about innovation, AI and emerging technologies that enhance planning and business insight.
- Fluent in English; additional European languages are a plus.

📌 B Channel Planning Coordinator (Madrid)
🏢 Havaianas Europe - an Alpargatas Brand
📍 Madrid