Job Description
About Busuu
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our general community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.
What does a B2B Product Marketing Leader do at Busuu?
We win in mid-market today. Deals reach us from both directions, SMB customers growing into us, and enterprise accounts landing small, as a pilot or a single team. Our enterprise business is nascent, and building it properly is one of the biggest opportunities we have.
This role owns the commercial thinking that makes that work: who we target and why,
how we package and price so a small landing has a real path to becoming a large account, how we position against the alternatives, and what our sales team needs to win in the field. You'll need to understand how enterprise buyers evaluate, decide and get internal sign-off — because you'll be building that motion with us, not operating one that already exists.
It's a senior mandate with real decision authority, held by one person to start with. You'll be our first dedicated B2B product marketer, you'll own the function, and you'll shape what it becomes as the business grows into it.
What You'll Own
• Who we sell to, and which bets we make. Own ICP definition and segmentation for B2B across both of our motions, the mid-market business we win in today and the enterprise business we're building. Define which segments and which buyers Busuu commits to in B2B, and the commercial case for each. Growth & Product Strategy owns whe
📌 B Product Marketing Leader (Madrid)
🏢 Chegg
📍 Madrid