Full-time | Remote or Hybrid in Barcelona Zabón is one of the fastest-growing DTC natural cleaning brands in Spain, trusted by hundreds of thousands of customers looking for healthier and more sustainable ways to clean their homes.

We're looking for a Performance Creative Strategist to join our fast-moving team and play a key role in shaping the ideas behind our paid social advertising.

You'll work closely with the founder and wider creative team, with real responsibility for developing concepts, angles, hooks and scripts that make people stop scrolling and drive performance.

The role can be fully remote or hybrid from Barcelona. You'll help shape our paid creative from initial concept through to scripts, creator briefs, iterations and performance learnings.

You'll develop ideas across UGC, creator content, founder-led ads, product demonstrations, whitelisting ads and other performance formats.

What should we test next?"

Turn customer problems, objections and motivations into strong advertising ideas

Review creative performance and use learnings to shape new tests

Contribute ideas for launches, seasonal campaigns and new products





Stay up to date with what's working across Meta, TikTok and the wider DTC creative space

Has 2-3+ years of experience in performance creative, paid social creative strategy or a closely related role

Experience with DTC consumer brands in sustainability, natural products, wellness, beauty, home care, personal care or similar categories

Is a strong scriptwriter with an instinct for natural, conversational content

Understands what drives performance, not just what looks good

Is very familiar with Meta advertising, UGC and creator-led ads

Is fluent in English and Spanish

Experience with brands that combine strong aesthetics, sustainability and performance marketing is a big plus. We care much more about the quality of your ideas and the work you've actually created than having the perfect CV.

Full-time role

Fully remote or hybrid in Barcelona

Learning and development budget

This isn't the right role for someone who simply wants to execute briefs or make content that looks nice.

📌 Creative Brand Strategist (Arbo)
🏢 Zabón
📍 Arbo