As Senior Portfolio Marketing Manager, you will shape the go-to-market for Vodafone Business Connectivity and Unified Communications. You will lead a marketing team to position and message the portfolio, aligning with brand strategy and customer needs. You’ll drive growth by delivering buyer-focused content and competitive insights across multi-product campaigns. This role sits at the intersection of product, sales, and partners, enabling cross-functional impact. You will influence strategy, mentor your team, and collaborate with technology partners to accelerate results.
Own connectivity and UC portfolio marketing, including managed services, ensuring timely delivery of activities
Lead and develop a high-performing product marketing team
Partner with Portfolio Leads and Local Marketing to plan annual portfolio marketing activities
Define and maintain positioning for Connectivity & Unified Communications in line with brand
Develop deep product knowledge to create credible messaging
Create buyer-enabled content across the buyer’s journey (presentations, datasheets, whitepapers,



case studies, video, tools, web content)
Conduct market research and competitive analysis to inform strategy
Manage Local Market Connectivity/UC portfolio marketing relationships
Collaborate across the Portfolio Marketing team to build multi-portfolio messaging
Serve as subject-matter expert to internal stakeholders (integral and local marketing, sales, product)
Partner with Product, Sales, Marketing to design customer-responsive products/services
Grow portfolio marketing relationships with technology partners (Arista, Cisco, Fortinet, Microsoft, RingCentral)
Represent team at Leadership, Partner, Local Marketing and Portfolio meetings
Establish budget management and reporting standards
Significant B2B product marketing experience focused on Connectivity and/or Unified Communications
Proven ability to develop positioning and messaging for Connectivity/UC including managed services, based on data

📌 Senior Portfolio Marketing Manager (Madrid)
🏢 Vodafone
📍 Madrid