In this role you join Henkel’s Global eCommerce Team to shape and execute the eCommerce strategy for the Adhesives unit. You will harness online data to drive decisions on assortment, pricing, placement, promotions, and product innovation, influencing cross-functional teams and external partners. You’ll act as a change agent to advance digital transformation and enable data-driven management of consumer behavior insights at scale. The role offers meaningful impact through collaboration with global and local teams, agencies, and tools to optimize performance across markets. This is a hands-on, analytics-driven position for someone who thrives on turning data into strategic actions.
Flexible work scheme with hybrid model
Health insurance paid by employer
Employee Share Plan with Henkel matching shares
Meal allowance for each worked day
Discounts on company products
Define, develop and execute the eCommerce strategy for Henkel Consumer Adhesives
Build data-driven management of online data and enable data-driven decision making




Translate consumer behavior data into recommendations across assortment, product innovation, price, placement and promotion
Collaborate with international management, general/local eCommerce and brands; manage agencies, service providers and tools
Assess the value of digital analytics and BI solutions and lead setup of required tools
Act as a change agent to drive the digital transformation of Henkel Consumer Adhesives
University degree in business administration, controlling, statistics or information science
5+ years of professional experience, with at least 3 years in digital performance analytics
Strong analytical mindset with data-driven approach and attention to detail
Goal-oriented, reliable in project management with a track record of success
Entrepreneurial drive, proactive, curious about new technologies and business areas
Persuasive communication across functions, countries and external partners
Knowledge of Power BI, Tableau or other v

📌 Senior Global Ecommerce Business Analyst (Madrid)
🏢 Henkel
📍 Madrid