Overview
In this role you will translate European strategy into actionable marketing and commercial tactics for Zanubrutinib (Brukinsa), driving patient access and market success. You’ll collaborate with local and regional teams to shape national brand plans, launch activities, and promotional assets. You will lead budget ownership, KPI tracking, and cross-functional partnerships to optimize campaigns and launches in hematology/immunotherapy. This is an entrepreneurial, impact-driven position with a strong emphasis on patient-centric outcomes.
ResponsabilidadesDevelop and execute the Zanubrutinib marketing strategy including omnichannel activitiesContribute to national brand plans and marketing tactics aligned with international planCollaborate on pre-launch and launch activities with local teamsDesign and develop promotional tools with agencies and sales,
adapting assets cross-countryIdentify agencies/vendors/tools to support tactic executionSupport presence at national and international congresses and scientific meetingsGenerate market insights with cross-functional stakeholders to shape tactics and measure impactSupport Commercial Operations activities like launch readiness tracking and CRM implementationPlan and run trainings for Key Account Managers with Medical Affairs and L&DOwn; marketing budget and manage contracts/invoicing with admin supportTrack KPIs and market changes to inform strategy and improvementsDrive continuous improvement to enhance patient access and launch effectivenessOperate in line with BeOne Code of Conduct and policies
Requisitos principales10+ years in healthcare with 7+ years in pharmaceutical/biotech marketing or product managementLaunch experience in marketing/product management/sales preferredHematology/immunotherapy knowledge is an assetExperience in SP & PT markets is an assetProven ability to influence cross-functionally without direct authorityStrong communication and thought leadershipCreative problem solving and ability to tra