Job Title: Senior Paid Media SpecialistDepartment: MarketingLocation: MarbellaReports to: Programmatic SpecialistWe are looking for a creative, analytical and hands‑on Senior Paid Media Specialist to build, develop and scale paid social for our growing portfolio of sweepstakes brands.This is an exciting opportunity for someone who wants to take ownership of paid social from the ground up and play an important role in growing multiple consumer‑facing brands.The RoleAs our Senior Paid Media Specialist, you will be responsible for building and managing paid social campaigns for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram).You will work hands‑on with everything from account and campaign setup, audience targeting and creative testing to tracking, optimisation and performance analysis.You will work closely with our Digital Acquisition Manager, Programmatic Specialist, designers,



and other members of the marketing team to ensure that our paid social activities support the overall acquisition strategy.Key ResponsibilitiesBuild and develop the paid social presence for our sweepstakes brandsSet up, manage and optimise paid campaigns across MetaDevelop and test new audiences, targeting strategies and retargeting campaignsPlan and execute creative testing strategies across different brands and campaignsWork closely with designers and content creators to develop engaging, high‑performing adsWrite and test advertising copy and messagingContinuously A/B test creatives, formats, audiences and campaign structuresMonitor campaign performance and optimise towards KPIs such as CPA, ROAS, CTR and conversion rateUse data‑driven insights to make informed decisions on budget allocation and targeting strategiesIdentify opportunities to scale successful campaignsWork with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKsMonitor data quality and investigate discrepancies between advertising platforms,

📌 Senior Paid Media Specialist (Marbella)
🏢 Hero Gaming
📍 Marbella