Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO, Pokémon GO, and other games connecting hundreds of millions of players worldwide.ЗадачиOwn the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player momentsDefine and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohortsTranslate product and live ops plans into actionable communication strategiesServe as the single source of truth for outbound player messagingLead messaging development across push, email, in-game surfaces, and other CRM channelsWrite or guide performance-driven copy tailored to player motivationsPartner with design to develop creative aligned with campaign goalsEnsure consistency in brand voice, tone, and player-first communication standardsBuild and maintain a library of high-performing templates, subject lines,



and creative assetsRepresent CRM in sprint planning and live ops reviewsInfluence feature design, including messaging surfaces, onboarding flows, and opt-insAlign event timing, offers, and promotions with the communication strategyIdentify and prioritize data and targeting requirements for personalization and segmentationBrief Marketing Operations on campaign builds, including targeting, timing, creative, and success metricsReview and approve campaigns before launchDesign and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimizationAnalyze campaign performance and translate insights into actionable improvementsPlay Star Trek Fleet Command to understand the player experience and economyMonitor community sentiment, feedback, and trendsParticipate in stand-ups, design reviews, and live ops planningBridge the central CRM function and the game teamOwn direct-to-player campai

📌 crm marketing manager Star Trek Fleet Command (Madrid)
🏢 Enfint
📍 Madrid