Overview
In this senior leadership role, you will own and execute Factorial’s marketing strategy for Portugal, aligning it with revenue objectives and brand building. You’ll lead a cross-functional local team across demand generation, content, brand, and events, driving pipeline, demos, and long-term growth. You’ll translate market insights into prioritised investments and campaigns, while strengthening Factorial’s local presence and community.

Compensaciones / BeneficiosAlan private health insuranceWellhub (gyms, pools, outdoor classes)Cobee expense managementLanguage classesBreakfast in the office and organic fruitNora discounts
ResponsabilidadesOwn and translate the Portuguese marketing strategy into revenue-focused plansLead multi-channel campaigns including demand generation, content, brand, and eventsPartner with Sales to generate high-quality demand and move opportunities through pipeline to revenuePlan and execute major marketing programs with measurable business impactDevelop long-term growth opportunities for Portugal and prioritise investmentsLead, coach,



and develop the local marketing team across disciplinesCollaborate with Content to localise content and campaigns for the Portuguese marketStrengthen the Factorial brand and community in Portugal for enduring awarenessUse data and market insights to optimise performance and investment decisionsCoordinate with cross-functional teams (Sales, Marketing Ops, Performance, Product, central marketing) to secure resourcesOversee external agencies, freelancers, and partners with clear accountabilityBring deep understanding of the Portuguese market to Factorial’s broader strategy
Requisitos principales8+ years of marketing experience with leadership for a market, business unit, or high-growth companyStrong track record in B2B marketing, demand generation, and revenue growth, preferably in SaaS or technologyExperience managing significant marketing investments and data-driven decision-makingComfort with revenue, p

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