Overview
Senior Performance Marketing Manager to own paid acquisition across four European markets. You will lead end-to-end paid media strategy, execution, optimization, and reporting to generate qualified leads and sales pipeline. You’ll collaborate with Sales to refine lead quality and impact, while adapting tactics to local market dynamics. This is a hands-on, data-driven role with a strong emphasis on measurable business impact in a fast-moving environment.

Compensaciones / BeneficiosStock options with back-loaded vestingComprehensive health insuranceOn-demand salary accessStructured career pathFlexible benefits (meals, childcare, transportation, training)International team with 35+ nationalities
ResponsabilidadesOwn paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) including strategy, execution, optimization, and budget allocationSet targets for CPL, MQL, SQL, and demo conversions across markets and channelsBuild and iterate B2B SaaS lead-gen campaign architecture (keywords, audiences, bid strategies, creative testing,



landing page alignment)Maintain the marketing-sales feedback loop to improve lead quality and pipeline conversionCoordinate multi-market execution for FR, ES, IT, PT with market-specific messaging and budgetsDevelop and maintain performance dashboards (HubSpot, GA4) to track full funnel from first click to closed dealRun an experimentation roadmap (A/B tests on creatives, pages, audiences, bids) and translate results into scalable insightsPresent performance analyses and strategic recommendations to senior leadership
Requisitos principales5+ years hands-on performance marketing, with B2B SaaS or B2B tech lead generation focusDeep expertise in Google Ads (search, non-brand, bid strategies, quality score, multi-market)Solid Meta Ads experience for lead generation (CRM audiences, CPL optimization)Fluency in pipeline KPIs (CPL, MQL, SQL, demo conversion) and collaboration with sales to improve lead quali

📌 Senior Performance Marketing Manager (Barcelona)
🏢 Jobrapido
📍 Barcelona