Overview

The CDA Senior Manager is responsible for leading the optimization, governance, deployment, and performance management of PepsiCo’s Customer Discount Agreement (CDA) framework across Europe and EMEA. The role acts as the central owner of the regional CDA agenda, ensuring that customer investments, trade terms, and commercial spend are managed with maximum transparency, consistency, compliance, and return on investment. The position combines strategic program leadership, commercial governance, financial performance management, and cross-functional capability building to improve the effectiveness and defensibility of trade spend across markets and channels. The role requires close collaboration with Sales, Finance, RGM, Supply Chain, IT, Commercial Operations, and market leadership teams to embed harmonized ways of working and enable scalable commercial excellence. The CDA Senior Manager also owns the accountability to support development of a standardized Western European (WE) pricing model to reduce complexity and support long term strategy.
Main Objective





Drive profitable growth and maximize return on commercial investments by optimizing PepsiCo’s European CDA framework through governance, harmonization, transparency, analytics, and capability development.
Purpose of the Role

Establish a best-in-class CDA governance model across Europe and EMEA.
Drive project to develop Pricing model across the Operating Unit.
Improve pay-for-performance discipline across all customer investments.
Enable data-driven CDA spend allocation decisions.
Increase trade spend transparency and accountability.
Harmonize CDA processes, reporting, and controls across countries.
Support markets in embedding scalable and compliant CDA ways of working.
Quantify and track the financial impact of CDA initiatives and optimization measures.
Drive long-term commercial capability and process maturity across the organization.
Responsibilities

CDA Framework Optimization

Spend effectiveness.

📌 Commercial Senior Manager, Customer Discount Agreement (Madrid)
🏢 PepsiCo
📍 Madrid