Senior Retail ManagerType: Full-timeAbout the roleWe are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L;, and build the systems and teams that grow market share. This is a hands-on leadership role for someone who can operate both strategically and down at the store level. What you'll doOwn the retail P&L; for the market: break down annual/quarterly targets from HQ into country, channel and team-level KPIs;
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run weekly/monthly business reviews and drive results to close.
Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost-efficiency reviews and zero tolerance for wasteful spend.
Build a data-driven operating rhythm across sell-in, sell-through, conversion, repeat rate and per-store output;
spot bottlenecksfrom data and turn them into closed-loop action plans.




Set up and maintain a standardized store-tiering system covering merchandising, service, inventory turns and store image;
oversee POSM andbrand fixture rollout with regular field audits.
Translate HQ strategy into local execution, adapting for local compliance, consumer habits and channel reality;
align the local team ongoals and rhythm so strategy lands without distortion.
Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity.
What we're looking forBachelor's degree or above;
Marketing, International Trade, Business English or Business Management preferred.5+ years in overseas retail operations, channel or sales management;
experience in e-cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus;
familiarity withtarget-market channel rules, compliance and consume

📌 Senior Retail Manager (Vitoria-Gasteiz)
🏢 Smoore
📍 Vitoria-Gasteiz