We're looking for a Principal Product Manager to lead strategy and product direction for Printify Sales Experience — the merchant-success layer that helps merchants convert intent into real commercial activity and build the behaviors that drive sustainable growth.
We're starting with new merchants, guiding them from onboarding and product creation through store launch on sales channels, first sale, and early GMV. Our merchant-success system spans AI-led onboarding, merchant intelligence, gamification, lifecycle interventions, sales channels expansions as well as connections to mentorship and community, and serves other segments and channels.
A product leader who pairs systems thinking with strong commercial and execution judgment — equally comfortable in merchant research, funnel data, AI opportunities, and business cases. You lead through influence, aligning Engineering, Design, Data, Lifecycle Marketing, Commercial, and leadership around a shared view of the problem, and you know when the answer is a new feature versus a platform capability, better intelligence,



or not building at all.
Define and evolve Sales Experience's product strategy, owning the merchant-success problem end-to-end — activation, first sale, early GMV, retention — rather than a fixed feature set.
Set the North Star and KPI tree, and define how the journey should differ by merchant segment, starting with Shopify while architecting for reuse across other sales channels.
Build a deep understanding of why merchants progress or stall using research, behavioral data, cohort analysis, and experimentation; Shape how AI drives the Sales Hub experience: a context-aware system, not a generic assistant, that uses merchant, catalog, and behavioral data to guide next steps.
Partner with Engineering, Data, and AI/ML on feasibility, cost, trust, and scalability, ensuring AI initiatives tie to measurable merchant and business outcomes rather than adoption for its own sake.
Cross-Domain Execution & Commercial Le

📌 Principal Product Manager, Sales Experience (España)
🏢 FYUL
📍 España