Regional Area Manager (Madrid)

Regional Area Manager (Madrid)

02 oct
|
VF
|
Madrid

02 oct

VF

Madrid

This job is with VF Corporation, an inclusive employer and a member of myGwork – the largest general platform for the LGBTQ+ business community. We are looking for an exceptional District Manager to join VF in order to manage all VF stores based in Madrid, Andalucía and Portugal .

The District

Manager leads a portfolio of stores of multiple brands, to deliver outstanding commercial results, operational excellence, and an exceptional customer experience. They serve as the primary leader for Store Managers, ensuring strong execution of retail standards, people development, brand expression, and continuous improvement. This role acts as the critical connector between store teams and headquarters, driving accountability, engagement, and performance across all KPIs.

Leadership and performance management Lead Store Managers to deliver sales, profitability, productivity, and KPI objectives across the district. Analyze performance trends, identify risks and opportunities, and implement action plans to drive results. Conduct structured store visits focused on coaching, performance assessment, and execution quality.

Lead focused performance recovery plans in underperforming stores, providing hands on support and coaching until sustainable improvement is achieved. Translate performance data into clear, practical insights for Store Managers, linking commercial results to behaviours and actions in store, ensuring high standards of customer experience. Ensure flawless execution of brand and operational standards including visual merchandising, in‑store marketing, and operational routines.

Ensure stores meet all compliance requirements: health & safety, labor law, security, and audit standards. Manage workforce hours to store budgets, in compliance with labor regulations and company policies. Ensure store teams are clear on priorities,



focusing on a small number of high impact actions rather than competing initiatives.

Customer experience and brand elevation Ensure strong brand expression through VM quality, store environment, and storytelling excellence. Recruit, onboard, and develop Store Managers and future leaders through coaching, feedback, and capability-building programs. Conduct regular performance reviews, manage underperformance, and drive succession planning.

Identify training needs and partner with HR/Training teams on development initiatives. Customer and Brand experience Champion brand DNA across stores ensuring strong visual identity, product storytelling, and elevated customer experience. Ensure stores execute brand initiatives and marketing campaigns consistently and on time.

Model exceptional customer service and coach store teams to adopt best practices. Cross functional /brand collaboration and communication Act as the voice of stores with Brand's HQ functions (Merchandising, VM), collaborate with central retail operations. Communicate priorities, process changes, and performance expectations clearly to Store Managers.

Leverage technology and digital tools to support operations and reporting routines. Work closely with the Local HR, Health and Safety and Asset protection teams. Proven record of achieving commercial and operational results. -Data‑driven decision maker with strong business acumen and planning capability. -We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people.

Be part of an iconic lifestyle brand in a multi brand, multi countries organization ~ A discount card with 50% on all VF brands Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

📌 Regional Area Manager (Madrid)
🏢 VF
📍 Madrid

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