About Tomorrow University Education is the most powerful lever for driving the transition to a sustainable society. That's why we've built a university dedicated to educating and empowering the change-makers of tomorrow.

We offer accredited degree programs designed to equip learners with 21st-century competencies while providing access to a world-class network of experts to maximize their impact. As a remote-first institution, we use technology and AI to enable versátil, personalized learning – accessible from anywhere in the world. We are proud to be the first EdTech startup in Europe with a fully state-recognised university licence and to be ranked among the Top 20 EdTech startups globally.

Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h).

At Tomorrow

University, we move beyond the traditional, teacher-centred approach and embrace a student-centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change-makers.

At Tomorrow

University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real-world challenges and engaging with world-class educators, mentors, and partners from around the globe. Every month, hundreds of people tell us they are interested in a Tomorrow University degree. The marketing team works across three parts of the funnel: create demand, acquire demand, convert demand.

Your main question is simple: how many prospective students turn into admissions calls or applications? We want someone who sees CRM as more than a set of automated sequences. Turn new leads into sales conversations and applications Own the journey from new lead to booked call or application across email, WhatsApp, events, and product.

Build nurture journeys by program, audience, and funnel stage,



rather than sending everyone through the same sequence. Test messaging, timing, frequency, and channel mix, and track the impact on lead‐to‐call and lead‐to‐application conversion. Run the monthly university newsletter, including planning the content, writing and editing it, coordinating inputs across the university, and tracking performance.

Develop and test reactivation campaigns across email, WhatsApp, events, program previews, assessments, and other formats. Work with Sales and Admissions on the handover of reactivated leads and report on reactivation performance. Run lifecycle marketing around events Own communications around webinars, open days, taster sessions, and other prospective‐student events, including registration, reminders, no‐show follow‐up, and post‐event nurture.

Track how many qualified leads, calls, and applications each event generates and use that data to improve future events. Work across the pre‐sales funnel: lead to MQL to SQL to booked call to opportunity. Track conversion by stage, program, market, source, and audience.

Maintain lead scoring and segmentation in HubSpot. Build reporting that Marketing, Sales, and Admissions can actually use, then turn what you find into changes to messaging, timing, segmentation, or channel. Write and test the CRM content Write the lifecycle emails, WhatsApp messages, in‐app messages, and reactivation sequences yourself.

Turn complex academic information into clear, useful copy for prospective students. Test subject lines, headlines, CTAs, message length, and positioning,



and apply the learnings to future campaigns. Create simple assets in Canva or Figma when needed, with support from the creative team for larger pieces.

Work with both teams on lead quality, response times, and the regular funnel review. Use cohort and conversion data to answer questions about lead quality. Help define how we use AI in lifecycle marketing Define the audience context, tone, prompts, and editorial rules, then review and test the output.

Make sure AI‐supported messaging stays accurate, useful, and consistent with our brand. 7+ years in lifecycle marketing, CRM, growth, or marketing operations, ideally in a B2C environment with a long, considered purchase. Hands‐on in HubSpot or a comparable platform (Braze, Klaviyo, Iterable, Salesforce Marketing Cloud). You see CRM as a means to more students.

Exceptional

English writing skills and ability to work in an English‐speaking team. A strong copywriter with a testing mindset. You can write compelling lifecycle copy, from subject lines and CTAs to full email journeys, and use A/B tests to continuously improve what resonates and converts.

Sharp with funnel data. Spreadsheets and BI tools. An eye for design and the ability to build a clean asset yourself in Canva or Figma if needed. Ownership, curiosity, and a preference for doing over planning.

You write German that persuades. AI‐driven personalization in a lifecycle or CRM context. WhatsApp Business API, or messenger marketing under German consent rules. Grow with us At Tomorrow University, we foster lifelong learning.

Time to recharge You'll get 25 vacation days per year, plus public holidays based on your location.

At Tomorrow

University, we believe in your potential, not your paperwork. As an international remote‐first organisation, compensation is benchmarked against role level, experience, internal equity, and local market conditions in the candidate's country of residence.

📌 Remote Marketing Coordinator (La Mancha)
🏢 Tomorrow University of Applied Sciences
📍 La Mancha