We are looking for a Marketing & Communications Manager to take ownership of the Marketing function for Stannah in Spain. This is a commercially focused role with significant autonomy, visibility and influence across the Spanish business. Reporting directly to the General Manager, you will shape the local marketing strategy and ensure that our marketing investment translates into measurable commercial outcomes.

The role brings together brand development, B2C demand generation, customer acquisition, CRM, digital development and performance management. You will work closely with the Spanish leadership team and with regional and integral colleagues, combining local market insight with the capabilities of an established international business. Define and execute the annual marketing strategy for Spain in line with business objectives.

Drive qualified B2C demand through an integrated mix of online and offline marketing activities. Define relevant KPIs and use data and insights to continuously improve marketing effectiveness and ROI. Lead the marketing strategy and execution of new product launches in Spain, coordinating go-to-market activities across relevant channels and stakeholders.

Protect and strengthen the Stannah brand in Spain, adapting global strategies and communications to local market needs. Drive the development of CRM, digital marketing and customer lifecycle capabilities. Promote the effective use of Business Intelligence, marketing automation and AI to improve productivity, customer experience and decision-making.

Take ownership of the annual marketing budget, ensuring investment is aligned with business priorities and expected returns. Partner closely with Sales, Operations, Finance, Customer Service and IT to ensure Marketing contributes directly to wider business performance. Represent the Spanish business within regional and global marketing initiatives.





We are looking for someone who combines strong marketing expertise with a genuinely commercial mindset and is comfortable taking ownership in a highly visible role. Significant experience in a senior marketing role, ideally within a B2C environment. A strong track record of developing and executing marketing strategies and go-to-market initiatives, including product launches, that deliver measurable commercial outcomes.

Strong experience in digital marketing, lead generation, customer acquisition and CRM.

Experience managing significant marketing budgets, with a strong understanding of marketing effectiveness and ROI. Strong analytical skills and confidence using data and performance insights to support decision-making. Full professional proficiency in Spanish and English.

It would be an advantage if you also bring experience in an international organisation and exposure to marketing automation, Business Intelligence, digital transformation or AI-enabled marketing tools. You will be commercially curious, data-driven and comfortable moving between strategy and execution. You will be able to build credibility with senior stakeholders, challenge constructively and translate market and customer insight into practical business action.

Strong commercial judgement and the ability to connect marketing activity with wider business priorities. Strong analytical thinking and the ability to turn data and insight into clear actions and decisions. Curiosity towards digital innovation, AI and emerging marketing technologies.

Direct exposure to the General Manager and the Spanish leadership team. Real ownership of the local marketing agenda, budget and external agency ecosystem. The opportunity to influence commercial priorities and work closely with Sales and other key business functions.

Regular interaction with regional and global colleagues in an established international business. Scope to further develop CRM, digital, data and AI-enabled marketing capabilities in Spain.

📌 Sales/marketing manager - Leidinggevende (Barcelona)
🏢 Stannah Group
📍 Barcelona