We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business. Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystemOwn merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize resultsLead growth-focused campaigns: Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experienceCollaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiativesLeverage data and insights: Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trendsEnsure brand and messaging consistency:



Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpointsKNOWLEDGE & SKILLSKnowledge in paid media campaigns in BNPL industryStrong understanding of conversion funnels, performance marketing, and merchant ecosystemsAnalytical mindset with the ability to turn data into actionable insightsProven ability to launch products/features and drive adoptionExcellent communication and stakeholder management skillsExperience working in cross-functional and fast-paced xsgfvud environmentsPREFERRED QUALIFICATIONS & EXPERIENCEExperience in BNPL, payments, or merchant acquiringFamiliarity with A/B testing, CRO, and user journey optimizationBackground in working with international markets or multiple verticalsBENEFITSPrivate health and dental insuranceDiscounted gym membershipFreedom to work from home two days a weekKitchen with free coffee and fruit each Monday, Wednesday and Friday and snacksTeam building activities and work in an international and passionate environmentDon't miss the opportunity to be part of a company that values innovation and talent!

📌 Senior Growth Manager (marketing) (Barcelona)
🏢 Id Finance
📍 Barcelona