Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. Today we're part of Cegid, a European leader in cloud software for finance and accounting.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your Role as a SEO & Generative Engine Optimization (GEO) Manager We are looking for an SEO & Generative Engine Optimization (GEO) Manager to join our Content team within Marketing France and accelerate organic visibility and growth across our four Business Units: As search evolves beyond traditional search engines towards AI-powered discovery and answer engines, you will own our strategy across both SEO and Generative Engine Optimization, ensuring our solutions and content are visible, relevant and authoritative wherever our audiences search for information. You will work closely with Content, Brand, Product Marketing, Web and other Marketing teams across the four Business Units to turn search insights into measurable organic growth. Own and drive the SEO & GEO strategy across Financing, Invoicing, Small Business and CPA, identifying opportunities to grow organic visibility, qualified traffic and business impact.

Conduct keyword, search intent and topic research to identify audience needs, content opportunities and competitive gaps for each Business Unit. Define and maintain content and topic strategies based on search demand, business priorities and emerging AI search behaviours.



Optimize existing and new content for traditional search engines and generative/AI-powered search experiences.

Improve the visibility and authority of our solutions across AI search and answer engines, monitoring how our content, expertise and solutions are surfaced, cited and represented. Partner with Content teams to provide SEO/GEO briefs, recommendations and optimization guidelines throughout the content lifecycle. Conduct SEO audits and provide actionable technical SEO recommendations, working with Web, Product and technical stakeholders on implementation.

Monitor organic performance, rankings, share of search, AI visibility and other relevant KPIs through dashboards and regular reporting, both globally and by Business Unit. Translate data and search trends into clear insights and recommendations for Marketing and Content stakeholders. Track changes in search algorithms, AI search platforms and emerging GEO best practices, continuously testing new approaches.

This role is based in our Paris, Madrid or Porto office, with the flexibility to work remotely 2 days per week Minimum 5 years proven experience in SEO, organic growth or search marketing, ideally in a SaaS, fintech, technology or digital environment. Strong expertise in keyword research, content optimization, search intent and on-page SEO. Solid understanding of technical SEO and ability to translate technical findings into clear recommendations.

Data-driven mindset with experience using SEO, analytics and reporting tools. Ability to manage and prioritize SEO opportunities across multiple audiences, products and Business Units. Ability to turn data and insights into actionable content and growth recommendations.

Strong collaboration and communication skills, with the ability to work across Content, Marketing, Product and technical teams. French native language ability and professional proficiency in English.

📌 SEO Manager (remote) (Madrid)
🏢 shine
📍 Madrid