As Marketing Analytics & Insights Specialist at Velux, you will be the strategic data engine, logical anchor and operational pillar of the Iberian marketing team at Velux. In this role you will hold high ownership over the performance evaluation of all marketing initiatives, structural data architecture and market insights across Spain and Portugal. Working in a matrix and international environment alongside senior execution profiles, you will act as the marketing strategic data partner.

Your mission is to bridge marketing initiatives and data, define targeted database intelligence, coordinate and analyze consumer insights and market trends, audit and improve our digital platforms, manage marketing budget, organize marketing information and give support in strategic planning.

As Marketing

Analytics & Insights Specialist at Velux, you will be the strategic data engine, logical anchor and operational pillar of the Iberian marketing team at Velux. In this role you will hold high ownership over the performance evaluation of all marketing initiatives, structural data architecture and market insights across Spain and Portugal. Working in a matrix and international environment alongside senior execution profiles, you will act as the marketing strategic data partner.

Your mission is to bridge marketing initiatives and data, define targeted database intelligence, coordinate and analyze consumer insights and market trends, audit and improve our digital platforms, manage marketing budget, organize marketing information and give support in strategic planning. You must possess the maturity and cross-cultural communication skills to independently navigate a complex organization, proactively engaging with multiple national and international stakeholders across multiple departments (sales, business development, customer care, advertising and media) to gather data, challenge the status quo and implement data-driven improvements. You must be capable of building marketing intelligence from the ground up,



evaluating long-term business impacts and driving data structure independently with minimal day-to-day supervision.

You will report to the Marketing Manager and work closely with local cross-functional teams and regional/global stakeholders.

Omnichannel Performance & ROI Analysis: monitor, analyze and systematically evaluate the performance of all marketing touchpoints (paid media, social media, web traffic, local trade fairs and live brand events). Build, maintain and automate reliable reporting dashboards to track KPIs, ensuring the wider marketing team has structured visibility on initiatives' success. Conduct deep, independent post campaigns and initiatives evaluations to measure exact ROI and guide future commercial investments.

Database Comprehension & Customer Segmentation: analyze, clean and segment our local target databases to uncover business opportunities among our key audiences: Work closely with CRM frameworks to structure and leverage customer data, serving as the trusted data expert and advisor for the Trade and Consumer marketing units.

Research & Market Insights Management: coordinate and analyze market research, consumer surveys and brand tracking initiatives for the Iberian cluster. Extract meaningful consumer insights and market trends, allowing the team to make independent and data-based decisions. Web & E-shop Optimization: continuously audit and improve VELUX webpages and e-shop to enhance its relevance (GEO, SEO), user experience (UX) and conversion rates (CRO).

Collaborate proactively with regional and integral digital units to implement best practices,



as well as to identify and overcome friction points in the digital user journey. Data-Driven Budget Management & Reorganization: oversee, track and methodically manage the local marketing budget allocation across channels. Proactively propose structured budget reorganizations based on historical performance metrics to maximize efficiency, while handling invoices, PO creation and strict cost-control reporting.

Marketing Information & Asset Structure: organize, classify, and manage internal marketing information, shared folders, documentation and reporting archives. Ensure all historical marketing assets, data reports and operational files are perfectly structured, updated, and easily accessible to the team.

Strategic Planning & Presentation Support: synthesize complex data streams into high-quality and easy-to-understand presentations for internal stakeholders and management. Provide data-backed recommendations to support the development, structure and alignment of local marketing plans. Bachelor's Degree in Marketing, Business Administration (ADE), Economics, Mathematics, Statistics or a related field with a strong analytical focus., ideally with postgraduate specialization in Business Intelligence (BI), Marketing Analytics, Big Data for Business or Digital Analytics. 3-5 years of professional experience in marketing analytics, performance marketing, business intelligence or data-driven digital operations.

Advanced command of Excel and strong hands-on experience with web analytics frameworks (Google Analytics) and CRM tools (Salesforce, HubSpot, etc.). Strong capacity to self-start, prioritize complex workflows and independently investigate data discrepancies or market trends with minimal day-to-day supervision.

Spanish: Mandatory.

English: An opportunity to fully shape the data culture of VELUX in the Iberian market, working in a highly visibility role where your insights will directly impact business decisions across Spain, Portugal, and the wider Southwest Europe region.

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