At VBET, reputation is our most valuable currency. With 10+ global licenses and a fully regulated business model, we operate at the highest tier of international standards. We are looking for a strategic Head of PR to build, protect, and amplify the VBET story across the media landscape and digital search environments.
About the Role
As the Head of PR, you are the guardian of VBET's global reputation. You will go beyond traditional PR to manage our "digital footprint," ensuring positive brand visibility and mitigating risks across regulated markets. You'll be the voice of the brand to the press and the architect of our perception in search results.
Key Responsibilities Develop and execute a cohesive PR roadmap that strengthens VBET's credibility in both industry and mainstream media
Build and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOs
Monitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentiment
Lead brand-led PR activations, cultural collaborations,



and industry partnerships that elevate VBET beyond standard marketing
Oversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gaming
Proactively identify reputation risks and lead crisis communication efforts to protect the brand's integrity
Supervise external PR agencies and reputation management vendors to ensure global alignment and ROI
Idóneo Candidate Profile
3+ years experience in PR, communications, or reputation management
Experience in iGaming industry
Experience managing media relations and brand storytelling
Understanding of online reputation management
Experience launching brand partnerships or PR-led special projects
Experience working with PR agencies and media networks
Ability to coordinate multi-market communications
What We Offer
The opportunity to shape the identity of a ma

📌 Director Communications (Madrid)
🏢 VBET
📍 Madrid