At ABB, we help industries run leaner and cleaner—and every person here makes that happen. This position reports to: EL Product Marketing ManagerYour Role and ResponsibilitiesYour main role will be managing ABB's Critical Power portfolio with focus on big commercial and industrial segments. This portfolio consists of high-performance circuit breakers and the line protection solution Smissline, therefore a key responsibility will be supporting diverse segments and stakeholders in Data Centers, Renewables, Railway and other applications.
You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Product Marketing team. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.- LI-hybridThis role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain.



Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organizationDeveloping and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositionsAchieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans.
Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly.
Providing the sales team with the necessary tools, training, and materials to effectively sell the productSupport product price positioning aligned with local strategy by compelling price variation analysisOur teams support each other, collaborate, and never stop learning. Qualifications for the RoleBachelor's degree in Electricity or ElectronicsYou are immersed in working wi

📌 Product Marketing Specialist (Barcelona)
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📍 Barcelona