RESPONSIBILITIES
• Execute implementation of the “Winning In” customer marketing strategy in KC.
• Building long-term relationships with key strategic customers.
• Ownership of the A&P; budget and tools allocated to the City.
• Responsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers.
• Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution.
• BTL Agency Management: from briefing to execution.
• Evaluation of Activities developed in the City, M&E; for Key Activities to ensure we continue with proven growth driver activities.
• Influence during IAP process to ensure resources and activities needed are covered during IAP process.

SKILLS
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
• You will have an unrivalled passion for the On Trade and experience of delivering moments of “wow” in the sector.
• Minimum 3 years sales or marketing experience working preferably in the On Trade channel.




• Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
• Experience in balancing long and short-term priorities to create efficiencies.
• Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
• Experience of managing a budget and across multiple stakeholders.
• Negotiation skills.
• English and Spanish required.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know you

📌 Activation Manager (Barcelona)
🏢 Bacardi
📍 Barcelona