Overview In this role you will own the demand strategy and go-to-market for Deel’s emerging product lines, driving full-funnel demand through non-paid channels. You’ll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth. You’ll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally. Compensaciones / Incentivos * Stock grant opportunities * Remote work flexibility * WeWork access (optional) * Competitive total rewards and benefits * Equity and growth-focused perks * Inclusive workplace culture Responsabilidades * Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams * Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance * Own demand generation across non-paid channels:



content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources * Use AI agents to generate and test campaign messaging; build automations to reduce manual work * Research new platforms, establish ROI frameworks, and quickly kill underperformers * Partner with Sales, Product Marketing, and regional teams to align strategy and drive conversions * Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops Requisitos principales * 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred) * Proven track record building campaigns that deliver pipeline and revenue at scale * Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline) * Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeli

📌 Senior Demand Generation Manager (San Sebastián)
🏢 Deel
📍 San Sebastián