In this role, you will own the reliability, scalability, and standardization of media tracking across Puig's digital ecosystems to enable data-driven decision making and AI-powered insights. You'll work within the CRM, Consumer and Media Data & Insight Team to align tracking with general standards and data models, supporting performance measurement and optimization. This is an opportunity to shape media data foundations at scale and drive cross-functional collaboration. The role offers exposure to AI-driven transformation initiatives and global stakeholder alignment. * learning and development opportunities * international company with growth potential * competitive compensation & benefits package * Define and implement global media tracking standards across Paid, Owned, and Earned channels; establish tracking frameworks and tagging plans * Coordinate tracking deployment across websites, ad platforms,



and analytics tools; ensure data collection quality and cross-market consistency * Bridge business needs with technical implementation; translate requirements for data ingestion and data models; ensure alignment with BigQuery data structures * Define and enforce data quality checks, naming conventions, KPIs, and governance for media data across markets * Support analytics and performance measurement by ensuring data readiness for reporting tools (e.g., Looker) and optimizing campaign measurement * Coordinate tracking-related projects (including AI initiatives) with cross-functional teams and external partners; document frameworks and deliverables * Provide training and upskilling on tracking best practices across markets * 8+ years of experience in digital analytics, tracking implementation, or media data * Strong experience with GA4, tagging, pixels, and related tracking tools * Solid understanding of media ecosystems (Meta, TikTok, Google, etc.) * Experience with data ecosystems (BigQuery, data pipelines, Supermetrics connectors) * Experience in global environments wi

📌 Global Media Tracking Data Manager (Cataluña)
🏢 Puig
📍 Cataluña