Puig is seeking a highly experienced and visionary General Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling: * smarter investment decisions * advanced performance measurement * scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership You will lead a multidisciplinary team including: * Global Paid Media Data Manager * Global Social Data Data Manager * Global Media Data Product Manager * Global Media Tracking Manager You will build a strong center of expertise, combining: * media analytics * data governance & tracking * data products The Opportunity Location: Barcelona Language: English (mandatory)



We'd love to meet you if you have Experience * 12+ years in media analytics, data, or digital performance roles * Strong experience in advanced measurement (MMM, attribution, econometrics) * Proven track record managing complex, cross-functional programs * Experience leading teams and building data capabilities at scale * Background in consumer goods, beauty, or luxury is a strong plus Technical & Functional Expertise * Deep understanding of: o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…) o Media tracking & data collection (GA4, tagging, etc.) o Cross-channel measurement frameworks * Strong analytical background (econometrics, statistics, modeling) * Experience with: o SQL / data environments (Big Query) o Data visualization tools (Tableau, Power BI, Looker) o Data products and data lifecycle (from ingestion to activation) Leadership & Soft Skills * Strategic

📌 Global Head of Media Data (Cataluña)
🏢 Puig
📍 Cataluña