The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth. The successful candidate will combine strategic thinking with hands-on execution and possess a strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology.

They will also have strong stakeholder management skills with the ability to engage with senior managers. Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, tax compliance is required.

Website

Management & Optimization Own, maintain, and continuously enhance the corporate website to ensure optimal performance, usability, and user experience Coordinate website updates, content publishing, and technical improvements, Ensure all website content reflects brand, product, and commercial objectives Digital Demand Generation Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system Monitor lead quality, source attribution, and conversion performance Analyze customer, prospect,



and behavioral data to identify trends and opportunities Generate actionable customer insights to support campaign planning and commercial decision-making Monitor delivery, engagement, conversion, and performance metrics Continuously optimize content, audience segmentation, and campaign effectiveness Monitor keyword rankings, search performance, and competitive digital activity Identify opportunities to improve visibility across emerging AI-powered search environments and digital discovery platforms Recommend and implement technical and content improvements to support search performance Analytics & Performance Reporting Establish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performance Monitor key digital marketing KPIs and provide recommendations for optimization Promote a data-driven approach to digital marketing decision-making Social Media Strategy Design, execute, and monitor the company's social media strategy Manage content planning, publishing schedules, and channel performance Ensure social activity supports acquisition, cross-selling,



and brand objectives Coordinate with internal stakeholders to generate relevant and timely content Online Reputation & Third-Party Digital Presence Monitor and maintain the company's digital presence across third-party platforms Manage online reviews, directory listings, business profiles, and external digital references Ensure consistency of company information across all digital properties Spanish and English language skills Experience managing websites, email marketing systems, and digital campaigns Strong understanding of SEO, SEM, web analytics, and lead generation best practices Experience in international corporate services including legal set-up, transfer pricing, accounting, tax compliance Highly analytical and data-driven An effective communicator who collaborates well across various stakeholder in marketing, sales, operations, client service, and product teams CRM segmentation quality and campaign performance Growth and engagement across social media channels Accuracy and effectiveness of marketing performance reporting Auxadi is a leading international firm providing Accounting, Reporting, Compliance, Payroll, Corporate Secretarial (CoSec) and Transfer Pricing services, powered by technology and talented professionals. With 300+ professionals across 22 jurisdictions, we support clients in more than 50 countries, delivering seamless solutions for multi-country operations. Auxadi is an equal opportunity employer and is strongly committed to promoting equal opportunities in the workplace, providing the means to assist all employees in their professional and personal development, without tolerating any discrimination.

📌 Web & Digital Manager (Accounting, Tax, Payroll & Legal services) (Madrid)
🏢 Auxadi
📍 Madrid