Job Description
Location: Madrid, Spain (Hybrid: 3 days office / 2 days home)
Please apply with an English CV.
Please note: No relocation assistance is available for this position.

Bring the LEGO® Brand to Life Across Iberia
Are you a commercially and creative minded Trade Marketing professional with a passion for retail, shopper engagement, and delivering impactful omnichannel campaigns? Do you thrive in a fast-paced environment where creativity meets commercial excellence?

We're looking for a Trade Marketing Manager to join our Iberia team in Madrid. In this role, you'll report to the Senior Trade Marketing Manager and lead and execute retail marketing strategies that drive brand visibility, shopper engagement, and sustainable commercial growth across key retail partners.
This is an exciting opportunity to work with one of the world's most loved brands, helping place outstanding products into the hands of happy children and adults while contributing to ambitious business goals.

What You'll Be Doing
• Lead strategic trade marketing campaigns and initiatives across Iberia region,



owning budgets and delivering measurable commercial impact.
• Partner closely with Sales, Marketing, and Retail customers to develop and execute outstanding omnichannel campaigns.
• Enhance the trade retail plans ensuring strong alignment with the wider Western Europe marketing strategy.
• Leverage shopper, consumer, and retailer insights to inform decisions, optimise campaigns, and improve performance.
• Represent Trade Marketing within the Integrated Commercial Planning (ICP) process.
• Manage the development of bespoke in-store activations, displays, endcaps, and promotional materials.
• Identify innovation opportunities and implement new marketing solutions using a test-and-learn approach.
• Evaluate campaign effectiveness and ROI, making data-driven recommendations for future activity.

What We're Looking For
• Work experience in Trade Marketing, ideally within a consumer goods, ret

📌 Trade Marketing Manager (Madrid)
🏢 The Lego Group
📍 Madrid