Job Description:
We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for general brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
Key ResponsibilitiesResponsible for designing, implementing, and optimizing customer relationship management systems to enhance business processes and improve customer interactions.
Deep understanding of CRM platforms,



including system design, integration and customization.
Ability to align CRM solutions within business strategies and objectives aligned with the customer while leading the technical team during the implementationsDesign the architecture systems in the CRM Domain to ensure high performance and scalability.
Design and optimize digital platforms.
Develop and maintain software architecture documentation.
Ensure architectural integrity and consistency across the software development lifecycle.
Provide technical guidance and mentorship to development teams. Review and approve design and code to ensure adherence to best practices.
Work closely with stakeholders to understand business requirements.
Translate business requirements into technical specifications and architectural designs.
Stay updated with the latest industry trends and technologies. Drive continuous improvement initiatives within

📌 Salesforce Architect (Barcelona)
🏢 Merkle Italia
📍 Barcelona