About the Role & Team
Bring Disney stories and franchises to life for consumers across Iberia. In this role, you will help shape and deliver the DCP Retail Marketing strategy, turning EMEA and Iberia strategic plans into compelling, commercially focused initiatives. You will lead the planning, execution and measurement of integrated campaigns across retail, digital, social and in-store channels, partnering with Franchise, Commercial, Licensee, Creative, agency and cross-functional teams to deliver aligned, timely and brand-consistent campaigns with measurable impact.
This is an exciting opportunity for a strategic and commercially minded marketer who combines strong project and stakeholder management with analytical thinking, creativity and a deep understanding of retail and consumer behaviour. You will spot new opportunities, optimise campaign performance and create innovative consumer experiences that make Disney franchises feel relevant, engaging and memorable.
This role is based in our Madrid office, with an expectation to work onsite four days per week.
Values




You'll join a team grounded in our Disney values , acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
- Local Strategy & Planning : Contribute to the development of the local DCP franchise strategy, adapting the EMEA DCP strategy to the Iberian market, and the implementation of Retail Marketing strategies and initiatives.
- Retail Marketing Campaigns : Plan and develop impactful marketing campaigns that support sales targets and align with Company and Key Account Manager objectives. Execute commercial activations across different retail environments, including promotions, pop-up experiences, permanent retail spaces, and other in-store initiatives.
- Campaign Execution & Project Management : Ensure mar

📌 Retail Marketing Manager (Chamartín)
🏢 The Walt Disney
📍 Chamartín