Company description
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Overview
We are looking for a highly strategic Data Strategist, AI to define how data is leveraged, governed, and activated across AI-powered solutions. This role will serve as the bridge between business, data, and artificial intelligence, ensuring that diverse data assets are transformed into actionable intelligence that drives better decision-making, customer experiences, and business outcomes.




The ideal candidate combines deep expertise in data strategy and marketing intelligence with a strong understanding of AI, machine learning, and emerging technologies. They will collaborate closely with Data, AI, Product, Engineering, and Business teams to shape the data foundations that power next-generation AI solutions.
Responsibilities Data Strategy & Leadership
- Define and evolve the integral data strategy that supports AI-driven products, solutions, and capabilities.
- Develop strategic frameworks for sourcing, integrating, enriching, and activating data across multiple ecosystems.
- Identify opportunities to maximize the value of first-party, third-party, media, transactional, attitudinal, and identity data.

AI & Product Enablement
- Partner with AI, Product, and Engineering teams to ensure data strategies support Machine Learning, Generative AI, and advanced analytics initiatives.
- Translate business and client objectives into scalable data requirements that enable intelligent decision-mak

📌 Data Strategist Ai (Chamartín)
🏢 Publicis Groupe Holdings
📍 Chamartín