The Brand Manager EMEA - Iberia will own the brand strategy and positioning for the EMEA region, and lead marketing execution for Spain and Portugal, including the creation of marketing campaigns and sales assets for the broader EMEA market. This role ensures consistency with integral brand guidelines while adapting positioning to local market needs, leads a small team of local Marketing Specialists/coordinators, and works cross-functionally with Sales, Clinical, Product, and Digital teams to build brand equity, drive product adoption, and support commercial growth across EMEA and Iberia.
Responsibilities:
Brand Strategy & Positioning: define and evolve the brand strategy, positioning, and value proposition for the EMEA region, ensuring consistency with existing brand guidelines and adaptation to local market needs.
Team Leadership: manage, coach, and develop local Marketing Specialists/coordinators across Spain and Portugal, setting priorities and ensuring quality of execution.
EMEA Campaign Creation: lead the creation of marketing campaigns for the broader EMEA region,



and drive their planning, execution, and optimization within the Iberia market to generate leads and drive product adoption.
Content Creation & Sales Asset Development: develop compelling product messaging and positioning, and create sales assets - including presentations, brochures, product collateral, FAQs, and competitive battle cards - for EMEA and Iberia audiences.
Claims & Regulatory Compliance: coordinate with Clinical and Regulatory teams to ensure marketing messaging complies with EU MDR and local requirements.
Localization: oversee translation and cultural adaptation of marketing assets into Spanish and Portuguese, ensuring message consistency.
Market Research: track market trends, target audiences, and the competitive landscape in Iberia; prepare reports and strategic recommendations.
Event & Congress Management: oversee the planning and execution of trade shows, ortho congresses, and produ

📌 Brand Manager EMEA (Madrid)
🏢 Angel Aligner
📍 Madrid