Overview

In this role you will use data to uncover opportunities, measure performance, and optimize Glovo’s marketing across regions. You’ll partner with performance marketers, data engineers, and data scientists to drive high-impact campaigns and scale acquisition, activation, and re-engagement. You lead regional campaigns from strategy to execution, collaborate across channels, and share insights to elevate team performance. This is a hands-on, data-driven opportunity to influence growth at a fast-paced, cross-functional tech company.

Compensaciones / Ventajas

- equity plan
- private health insurance
- monthly Glovo credit
- discounts on transport, food, and nursery expenses
- gym memberships
- extra time off and remote work options up to 3 weeks a year|work from anywhere up to three weeks a year?placeholder

Responsabilidades

- Lead the creation, development, and optimization of regional campaigns (Africa, EE, Balkans, or SWE)
- Specialize in acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels




- Own performance targets and deliver on key metrics to drive growth
- Conduct continuous optimization via A/B testing and performance analysis
- Collaborate with design, local marketing, BI, and Martech to craft winning strategies
- Work with cross-functional teams and multiple stakeholders to execute campaigns

Requisitos principales

- 3-5+ years in performance marketing
- Strong focus on Google App Campaigns (preferably UAC) and programmatic advertising
- Proven ability to scale campaigns and optimize acquisition funnels
- Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization
- Strong analytical mindset turning data into actionable insights
- Experience managing large-scale campaigns and cross-team collaboration
- Fluency in English (additional languages a plus)

- excellent communication
- problem-solving
- proactive approach
- Google App Campaigns (UAC)
- programmatic advertising
- ROAS optimization

📌 User Acquisition Specialist - barcelona
🏢 Glovo
📍 Barcelona