Job SummaryWe are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The idóneo candidate thrives on transforming complex data into clear insights and is highly self-motivated.Job SummaryWe are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated.Job ResponsibilitiesConfigure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate,



granular data collection.Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.Develop and manage customized, easy-to-understand dashboards and reports (e.g., Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.Regularly audit tracking implementations to detect and debug data gaps or issues.Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.Job RequirementsMust have 3-5 years of hands-on experience in web analytics, data analysis, or digital marketing analytics.Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Experience with SQL or data visualization tools (Looker Studio) is a plus.Strong ability

📌 Web Analytics Specialist (España)
🏢 Odixcity Consulting
📍 España