General Description: Under the direction of the Senior Franchise Director (Hematology), the Candidate will have Product Management responsibilities, as well as some Commercial OperationsThe Candidate will play a key role in ensuring patient access to BeOne products by developing and executing marketing strategies for SP & PT, working closely with the local teams, as well as Commercial teams across Europe and other regions. The Senior Product Manager is able to translate the international/European strategy into operational tactics and assets (marketing, promotional and disease awareness/education initiatives) to support the markets to achieve their targets. The Candidate contributes to developing and implementing the go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets. Drive the development of the Zanubrutinib (Brukinsa) marketing strategy, including omnichannel marketing activities. Contribute to cross-functional creation of national brand plans,



and provide input on marketing tactics at a national level in alignment with international brand plan Partner with local teams in the development and execution of marketing pre-launch and launch activities Work with agencies, Sales teams and external stakeholders to design and develop customer-centric promotional tools/materials or carry out local adaptations for asset from other countries, owning the development process from beginning to end Identify agencies/vendors/technologies/tools that can benefit the execution of tactics Participate and support local teams in preparing BeOne presence at national and international congresses, scientific meetings, symposia and workshops In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operations and Business Analytics etc.) generate relevant Market Insights (Market Research, Commercial Ad-boards etc.) that help develop targeted tactics and show i

📌 Senior Product Lead (España)
🏢 Beigene
📍 España