OverviewWELCOME TO SITA At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the general air travel industry.You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We are investing in our next generation of technology and rebuilding our marketing capability to match. This role leads the Brand and Design function for SITA. You will own the brand strategy, the visual identity system, and the creative output that represents SITA internally and externally. You will manage the creative director, the brand manager, and the design team, acting as the connective tissue between brand thinking and creative execution. Your job is to set the standard, define where the brand needs to go,



and make sure that everything we put into the world looks and feels like a company that leads its industry.WHAT YOU WILL DOBrand platformBuild the strategic brand platform: brand architecture, personality, verbal and visual identity.Turn the platform into tools that global, business unit and regional teams can use without waiting for approval.Define how the brand evolves, and make the investment case to leadership when it needs to.Messaging and verbal identityOwn the corporate messaging architecture and tone of voice.Review flagship corporate content for message and tone.Design and creative directionSet a design direction that breaks with legacy telco and IT codes.Direct flagship work personally: publications, executive presentations, films and event environments.Brand experienceOwn how we are experienced at major industry moments: exhibition presence, demo environments and briefing spaces.Translate event narratives into space, staging, demo flow and visual system.Brief experiential and product

📌 Startegic Brand (Barcelona)
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona