*Marketing Director (España)

*Marketing Director (España)

02 oct
|
Gilead Sciences
|
España

02 oct

Gilead Sciences

España

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Define and Deliver the Iberia Commercial Capability Strategy
Design and execute the long-term Commercial Capability Roadmap for Spain and Portugal.
Act as strategic collaborator to the Sr Director Commercial Operations and key decision makers of the affiliate, including General Manager, Business Unit Directors, Marketing and Commercial Operations leadership teams.
Translate business priorities into scalable capabilities that improve customer engagement, field effectiveness and business performance.
Lead transformation initiatives that combine people, processes, technology and data.
Drive adoption of customer-centric engagement models powered by Veeva, dynamic content and channel orchestration capabilities, consistent with Gilead's global omnichannel framework.
Establish omnichannel governance, KPIs and performance management.
Partner with Marketing, Sales, Medical Affairs and Digital teams to ensure integrated execution.




Continuously optimize customer experience through testing, learning and analytics.
Drive CRM & Advanced Analytics Transformation
Own Iberia CRM (Veeva) strategy and roadmap.
Lead CRM evolution, optimization and future platform migrations.
Accelerate advanced analytics capabilities, predictive models and data-driven decision making.
Ensure strong data governance and operational excellence.
Liaise with Gilead Regional and Integral teams to optimize Global solutions to Iberia Market environnment and competitive requirements.
Lead Iberia AI Commercial Strategy
Define the AI vision for commercial and capability-building organizations.
Partner with global and local teams to deploy AI-enabled solutions.
Drive AI adoption across commercial teams through governance, training and change management.
Establish AI performance metrics and value realization frameworks.
Shape the Future of Commercial Learning & Development
Build a best-in-clas

📌 *Marketing Director (España)
🏢 Gilead Sciences
📍 España

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