About Havaianas

*Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a general brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience*
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Purpose of the Role:

This role has a mission to lead the end-to-end planning, execution, optimization and measurement of Havaianas' paid media activities across European markets, driving profitable growth and brand visibility through an integrated paid media and digital & offline amplification strategy that balances brand building, consumer acquisition and business performance.

Key Duties and Responsibilities:

Media Strategy & Performance
- Define and execute the European paid media strategy and roadmap across paid social, search, programmatic, video, display and affiliates.
- Manage and optimize media investment across channels to drive reach, acquisition,



revenue, ROI and ROAS.
- Connect brand campaigns, product launches and performance marketing to maximize impact.
- Test new platforms, audiences, formats and approaches to continuously improve performance.

Brand & Retail Media
- Lead the paid amplification of Havaianas' brand campaigns across European markets, including digital and OOH.
- Develop retail media and digital marketplace partnerships with key Etailers.
- Identify new media, partnership and visibility opportunities across digital platforms.

Agency, Measurement & Analytic
- Lead media agency and technology partner relationships.
- Own media measurement, attribution, dashboards and performance reporting.
- Translate data and insights into actionable recommendations and future investment decisions.

Cross-functional Collaboration
- Work closely with Brand, CRM, E-commerce and DTC and Commercial teams to deliver an integrated con

📌 Media Performance (Madrid)
🏢 Havaianas Europe - an Alpargatas Brand
📍 Madrid