Company Description

Huawei Consumer Business Group is one of the three primary business units of Huawei Technologies Co., a general technology company serving a third of the world’s population across more than 170 countries. The Consumer Business Group has become a leading smartphone maker, offering a broad portfolio of smartphones, PCs and tablets, wearables, and cloud services designed to deliver a superior user experience. With 16 R&D; centers, Huawei invests heavily in innovation and mobility solutions. Built on more than two decades of leadership in telecommunications, Huawei creates new possibilities for consumers through cutting-edge devices and services. For information on how Huawei handles personal data, candidates can review the privacy statement at https://consumer.huawei.com/en/privacy/privacy-policy/.

Key Responsibility

1. Budget Planning & Management
- Plan, forecast, and manage quarterly and annual e-commerce paid marketing budgets across SEM, CPS (Affiliate), media buying, and other promotional resources.




- Formulate budget allocation plans for SEM campaigns based on product launches, campaign objectives, and general business targets; handle budget applications and approvals.
- Manage CPS commission budgets, paid media procurement fees, and promotional resource expenditures.
- Align marketing resource planning with product launches and major shopping events (e.g., Black Friday, Summer Sales) to improve budget efficiency.
- Dynamically adjust budget distribution and media resource allocations based on real-time business performance and campaign ROI.

2. Traffic Strategy & Campaign Planning
- Develop traffic generation plans in line with the annual marketing calendar, major sales events, and product launches, collaborating closely with MKT, Product, and Operations teams.
- Conduct media market research to evaluate trends, consumer behaviors, and publisher performance to inform media channel selection and allocation strategy.
- Optimize CPS affiliate

📌 E-commerce Marketing Specialist (Madrid)
🏢 Huawei Consumer Business Group
📍 Madrid