Atida is one of Europe's leading online D2C pharmacy groups, serving customers across 8 markets. We sell tens of thousands of products in beauty, personal care, nutrition and OTC to millions of European consumers every year.
Private Label is where that scale becomes an asset. We already generate close to €1M in private label revenue across Spain and Italy, built on a portfolio that has proven the demand exists.
We are looking for a Head of Private Label to build the strategy and structure/team to scale Private Label at Group level: one brand architecture, one sourcing model, one launch playbook, and a category built deliberately rather than opportunistically.
Reporting to the VP Commercial Southern Europe, you will own the private label P&L; at group level and the value chain behind it: strategy and portfolio, sourcing and product development, and brand building across BPC, food supplements and OTC. You will work across every market and every function (commercial, marketing, regulatory, supply chain, quality and the local country teams) and you will be measured on penetration,



margin and the strength of the brands and assortment you build.

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What You'll Do

Define the Private Label Strategy
● Build the group private label strategy: category prioritisation, brand architecture, positioning and pricing ladders against national brands.
● Identify where we win (the categories, price points and consumer needs where an Atida own brand beats the alternative) using our own transaction and search data.
● Set the ambition: penetration targets, margin targets and a five-year roadmap by market and by category.
● Rethink and rationalise the existing portfolio: what scales, what is repositioned, what is discontinued.

Own Sourcing and Product Development
● Identify, qualify and negotiate with contract manufacturers across Europe, on cost, quality, capacity, lead

📌 Head of Private Label (Madrid)
🏢 Atida Mifarma
📍 Madrid