02 oct
|
GdC Beauty Group
|
Valencia
02 oct
GdC Beauty Group
Valencia
Role Overview
Desplácese hacia abajo para encontrar los detalles completos de la oferta de trabajo, incluyendo la experiencia requerida y las funciones y tareas asociadas.
We are looking for a
Freelance E-commerce & Performance Copywriter
with proven expertise in beauty, dermocosmetics, or clinical skincare.
Beyond day-to-day writing, this role requires a strategic thinker who can effortlessly
adapt tone, structure, and messaging across different channels, touchpoints, and audience segments . You will play an active role in shaping and sustaining our
Clinical Premium Professional
brand voice across our evolving digital ecosystem and key website projects—bridging the gap between rigorous scientific credibility, premium brand storytelling, and high-converting performance marketing.
Additionally, as we evolve our creative operations, you will help lead the integration of AI copywriting tools to build efficient workflows, while managing Regulatory validations and integral market localisations.
Key Responsibilities
Strategic Copywriting & Channel Adaptation
Tailor messaging by channel & audience:
Develop and optimise conversion-focused copy across the entire digital funnel, deliberately shifting tone, format, and structure between channels (e.g., punchy, hook-driven paid social vs. authoritative, detail-rich PDPs and educational CRM streams).
Elevate the Clinical Premium voice:
Help build and sustain our Clinical Premium Professional positioning across the digital ecosystem and website projects, translating complex formulations, clinical trial data, and expert claims into compelling, high-end copy.
Build distinct messaging hierarchies:
Create multi-layered messaging frameworks adapted to specific consumer mindsets and funnel stages—highlighting consumer needs, clinical proof points, active ingredients, and reasons to believe.
Ensure seamless omnichannel journeys:
Maintain narrative cohesion from top-of-funnel acquisition (Meta, Google Ads, display) through landi
📌 Freelance E-commerce (Valencia)
🏢 GdC Beauty Group
📍 Valencia