Marketing Intern (Alex, B2C Consumer App)

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Madrid | Full-time Internship | Paid

Ready to kick-start your marketing career at one of Spain's fastest-growing AI startups?
Join Alex, Spain's leading B2C AI-powered legal app, trusted by tens of thousands of consumers to solve everyday legal questions instantly. You'll work on real projects, own key initiatives, and make a measurable impact from day one.

What You'll Own

Email Marketing, CRM & Retention (Your Core Mission)
- Design and execute CRM campaigns across email, push notifications and in-app messages.
- Build and optimize lifecycle journeys: Welcome, Onboarding, Activation, Reactivation & Winback.
- Segment users based on behavior, needs and product usage.
- Help improve customer engagement and retention through data-driven strategies.

Growth & Experimentation
- Track, analyse and report campaign performance using key KPIs.




- Create dashboards and recurring reports to support decision-making.
- Run A/B tests on messaging, landing pages and funnels.
- Identify opportunities to improve acquisition, activation and conversion.

Content, UX Writing & Messaging
- Create compelling copy for the website, app, landing pages, onboarding flows and email campaigns.
- Help shape a clear, engaging and user-centric customer experience.

What We're Looking For
- Ability to sign an internship agreement with your educational institution.
- Analytical mindset and confidence working with data (Excel, Google Sheets, etc.).
- Strong interest in B2C Growth, Lifecycle Marketing and CRM.
- Curiosity for A/B testing, experimentation and continuous optimization.
- Detail-oriented with excellent organizational skills.
- Comfortable using AI tools to improve productivity and creativity.

Nice to Have
- Experience with CRM & Email Marketing platforms such as Mailchimp, Braze, Salesforce or HubSpot.
- P

📌 Lifecycle Marketing (Madrid)
🏢 ALEX AI
📍 Madrid