The Consumer Data Readiness Specialist — Media & Activation is a hands‑on operational role ensuring global consumer media and activation data is complete, accurate, privacy‑compliant, and ready for use across marketing platforms, measurement systems, and AI‑powered personalization tools. The role sits within the Integral Consumer Data team and focuses on data quality, platform data management, consent validation, audience taxonomy, and process documentation to enable trusted, activation‑ready consumer data at scale.
This role suits someone who enjoys working in detail: investigating data flow issues across the media and activation ecosystem, ensuring audience segments are built on clean and consented data, validating pipelines from collection points to activation endpoints, and maintaining standards that make consumer data usable, measurable, and compliant across markets.
The role operates with an AI‑first mindset, recognizing that clean, consented, identity‑resolved data enables AI‑driven personalization, lookalike modeling, propensity scoring, and automated media optimization.



The specialist ensures data is not only correct, but responsibly usable by machines at speed and scale.
Scope (global, regional or local): Global Key
Legal Entity: Euroservices Bayer
Tasks/ What You'll Do

Maintain consumer media and activation data attributes, ensuring complete, accurate, consistent, and AI‑ready audience profiles, behavioral signals, campaign tags, identity keys, and segment classifications.
Investigate and resolve activation data quality issues end‑to‑end across CDP, CRM, media platforms, clean rooms, and measurement systems. Define and document data mapping rules and integration logic to harmonize, deduplicate, and structure consumer data for both human use and machine interpretability.
Validate consent signals, privacy flags, opt‑in/opt‑out status, and usage rights to ensure all activation and AI data flows meet GDPR, CCPA, ePrivacy, and local requirements.
Manage operati

📌 Consumer Data Readiness Specialist (Extremadura)
🏢 Bayer
📍 Extremadura