02 oct
|
Madinest
|
España
About the company
We're building the AI agent that puts your money to work for you. Since 2019, we've helped more than 2 million members fix and build their credit. Now we're going bigger: bringing credit and money management together in one app, with AI that takes action and real people who have your back. Better credit. More money in your pocket. More possibilities.
The role
Our credit engine already works. Now we're bringing a new Money AI product into the platform, and you'll build the growth engine that finds its audience. You'll have a real budget, a real product, 2 million members, and direct access to the founders. The playbook is yours to write, and you'll have the rare chance to build a second growth engine inside a company that already knows how to grow.
You'll own the strategy and the execution: choose audiences, craft messaging, launch campaigns, and turn what works into repeatable growth. You don't need to be an expert in every marketing discipline, but you do need depth in acquisition, strong creative judgment, and the ability to get campaigns out the door.
What you'll own
- Marketing strategy and budget
- build the plan, set the budget, and decide where to place our bets. Move resources toward what works.
- New audience acquisition
- find the audience for our new product and build campaigns that bring them in, while protecting our existing acquisition engine.
- Positioning and messaging
- make the value clear, compelling, and tangible. Turn product capabilities into credible promises that make people want to act.
- Channel experimentation
- test fast across paid social, high-intent search, newsletters, influencers, Reddit and communities, partnerships, and PR. Cut losers quickly and scale winners.
- Campaign execution
- take campaigns from idea to live: copy, creative, landing pages, targeting, and follow-up. Do the work yourself, bring in specialists where needed, and keep things moving.
- Measurement and optimization
- own the funnel's event a
📌 Founding Growth (España)
🏢 Madinest
📍 España