We are looking for a highly autonomous and hands-on digital professional who enjoys bringing structure to complex marketing ecosystems. This role is idóneo for someone who combines strong analytical capabilities with performance marketing expertise and a passion for building scalable processes, measurement frameworks, and automated customer journeys.
If you enjoy transforming fragmented data into clear business insights and driving measurable growth through data-driven decision making, this opportunity is for you.
Marketing Analytics & Data Management
- Audit, optimize, and maintain digital measurement frameworks across multiple business units and digital properties.
- Define and enforce tracking standards, naming conventions, and data governance best practices.
- Ensure data quality, consistency, and reliability to support strategic decision-making.
Marketing Automation & CRM
- Design and optimize automated customer nurturing journeys.
- Manage audience segmentation strategies and lifecycle marketing initiatives.
- Improve lead management processes and attribution models to better understand marketing impact.
Performance Marketing
- Plan, execute, and optimize digital acquisition campaigns across major advertising platforms.
- Monitor budgets, performance metrics, and testing roadmaps to continuously improve results.
- Collaborate with local and central stakeholders to ensure alignment between marketing initiatives and business objectives.
Reporting & Business Insights
- Build and maintain dashboards that consolidate data from various marketing and sales channels.
- Translate complex datasets into actionable recommendations for leadership teams.
- Support forecasting, campaign analysis, and growth planning through data-driven reporting.
What We're Looking For
- 5+ years of experience in Digital Marketing, Marketing Operations, Web Analytics, or Growth Marketing roles.
- Strong hands-on experience with marketing automation and CRM platforms.
- Advanced understa
📌 Senior Digital Specialist (Sabadell)
🏢 Hays
📍 Sabadell