02 oct
|
Freixenet
|
España
With our more than 150 years of experience, we are the leading company in the Spanish winegrowing sector and the world leader in high-quality sparkling wines produced using the traditional method. Our strong commitment to technology and eco-innovation allows us make our products today as we used to do, but with greater efficiency and sustainability. From our headquarters in Sant Sadurní d'Anoia, Barcelona, we have created a large group with wineries located in the best winegrowing regions of Europe, America and Oceania, as well as commercial subsidiaries established around the world. In 2018 we joined forces with Henkell and embarked on an international alliance that has made us the world leader in sparkling wines. If you're passionate about shaping brands with international reach, driving innovation, and turning strategy into sustainable business growth, this could be the opportunity you've been waiting for. We are looking for an experienced International Brand Manager to lead the development and execution of global brand strategies within a dynamic and international FMCG environment.
Develop and implement 360° brand activation plans aligned with the global brand strategy.
Lead projects end-to-end, including brief development, timeline planning, budget management, agency coordination, production, implementation, and post-campaign evaluation.
Develop integrated marketing campaigns, content, point-of-sale materials, events, partnerships, and activation plans across on-trade, off-trade, e-commerce, and retail media channels.
Analyze brand performance, sales, distribution, category dynamics, competitive landscape, consumer insights, and campaign effectiveness, translating data into actionable recommendations and strategic plans.
Monitor media plans, KPIs, and performance dashboards in close collaboration with local markets.
Coordinate with local teams and international stakeholders, ensuring integral strategies are successfully adapted to the specific needs of each marke
📌 International Brand and Marketing Manager (España)
🏢 Freixenet
📍 España