Hybrid – 3 days in the office, 2 days working from home
Our client is an established international B2B events and media organisation operating across the technology and professional services sectors. They create high-value events and experiences that bring together senior business leaders, decision-makers and corporate audiences.
We are looking for an experienced B2B Audience & Sales Manager to lead audience growth and delegate sales activity across a portfolio of live events in Spain and LATAM.
This is a commercially focused leadership role, combining B2B sales, ticketing/delegate sales, audience development and team management. You will be responsible for ensuring each event attracts the right audience in terms of volume, seniority, company profile and commercial value.
The successful candidate will be highly target-driven, organised and confident managing a sales team, while also being comfortable engaging directly with senior decision-makers and corporate audiences.
Sales Strategy & Audience Development




Develop and implement delegate and ticket sales strategies aligned with event revenue and audience targets.
Build targeted sales campaigns for different B2B and corporate audience segments.
Use data, market intelligence and customer insight to optimise sales activity and conversion.
Identify audience gaps and ensure the right mix, seniority and volume of attendees across each event.
Team Management & Performance
Lead, manage, coach and motivate the audience/delegate sales team.
Monitor performance and provide regular feedback, coaching and development.
Create a high-performance, accountable and collaborative sales environment.
Conduct regular performance reviews and support the professional development of team members.
Oversee the full ticketing/delegate sales cycle, from prospecting and lead generation through to conversion and post-event relationship management.
Engage with senior decision-makers and corporate audiences to understand their needs and encourage e

📌 B Audience (España)
🏢 Approach People Recruitment
📍 España