About the RoleWe're looking for a Senior Email & Lifecycle Marketing Strategist to help build and scale our email and retention program alongside the Retention Lead. This is not a support role where you'll simply execute against someone else's briefs. You'll help shape the strategy, identify opportunities, and take ideas all the way from concept to launch.
Our retention program is fully in-house, including campaigns, flows, automations, and creative. You'll work across multiple brands, combining strategic thinking with hands-on execution, thinking ahead, spotting what's missing, and using every campaign and experiment to make the broader retention program stronger.
What You'll OwnPartner with the Retention Lead to shape the email and retention strategy, campaign calendar, lifecycle roadmap, and testing priorities.
Own campaign execution from initial idea through launch, ensuring plans turn into high-quality sends without constant follow-up. Plan campaigns and lifecycle moments ahead of time, identifying opportunities before they become urgent.
Build and optimize campaigns, flows,



and automations in Klaviyo, including segmentation, personalization, QA, and deployment.
Create clear, actionable creative briefs for designers and step into hands-on design when needed.
Manage email and retention programs across multiple brands while maintaining a distinct voice and customer experience for each.
Develop and run A/B tests across subject lines, offers, messaging, and creative, turning results into actionable improvements.
Monitor deliverability, list health, campaign performance, and the relationship between campaigns and automated flows.
Analyze performance, identify patterns and opportunities, and proactively recommend what we should test or build next.
Help create a retention program that drives repeat engagement through genuine customer connection rather than relying on constant promotional pressure.
What You BringPrevious experience in email marketing, CRM, lifecycle, o

📌 Senior Email (España)
🏢 Acentecom
📍 España