At ING we are looking for a Social Media Specialist
We are looking for a talented and enthusiastic Social Media Specialist to join our Social Media Team of CoE Brand Experience.
The responsibility of this team is supporting the entire content and social media strategy and our way of working is passionate and honest.
Your key responsibilities:
As a Social Media Specialist you will:
Help in the definition and execution of the content strategy.
Define useful and attractive audiovisual content for our different communication channels.
Create content schedules.
Coordinate content production and management with external partners.
Prepare reports and monitoring reports and results.
Coordinate and assist the team of community managers.
Participate in the design and management of crisis communication plans.
Develop brand campaigns on social networks.
Review and validate content, both textual and audiovisual.
Translate insights from business tribes into pieces of content relevant to our audiences, both clients and non-clients.
Creation of briefings for creative teams and agencies, preparation of feedback and iterations.
Analyze social searches and propose GEO optimized contents
Align paid media strategy to reach social media objectives.
Review audiovisual content scripts to ensure consistency with the brand tone and style.
Manage and coordinate internal stakeholders
What are we looking for?
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply
Strategic mindset: understanding the business, knowing the marketing priorities, being able to align marketing projects with the bank’s objectives, and knowing how to prioritize campaigns and content that generate the most value.
Knowledge and interest in different social networks, staying up-to-date with trends and opportunities.
Data-driven: ability to follow and analyse metrics (business performance, campaig
📌 Social Media Specialist (Madrid)
🏢 Ing
📍 Madrid