At Miele, Immer Besser is more than just a promise to our customers — it also shapes the way we work together. In our Madrid office, we are looking for a Brand Specialist who wants to contribute to a collaborative, international, and people-focused environment, joining our Marketing Team. Key Responsibilities of the role include: Brand Campaigns & Activation * Execute global brand and digital campaigns in the Spanish market * Localize global campaign assets and coordinate the delivery of campaign materials to media agency. * Develop and implement local brand activation initiatives that strengthen brand awareness, consideration and desirability. Social Media & Content * Develop and execute the local social media strategy in line with integral guidelines and market needs. * Plan, execute and optimize paid social media campaigns supporting owned content initiatives. Media Strategy & Planning * Contribute to the development of the annual media strategy based on business priorities and brand objectives, closely working * Brief and collaborate closely with the media agency to ensure flawless campaign execution across all channels. Public Relations * Support the development of the local PR strategy to strengthen brand reputation. * Collaborate with internal and external partners to maximize earned media opportunities. What are we looking for? * Bachelor's degree in Marketing, Communications, Business or a related field. * 3+ years of experience in a similar role,



or at least in Media Planning and Social Media or Integrated Marketing. * Fluent in Spanish, and high proficiency in English. * Good understanding of digital marketing and social media platforms. * Great project management skills with the ability to manage multiple stakeholders and priorities, as well as analytical mindset (with experience monitoring KPIs) and translating insights into action. * Excellent communication and relationship management skills. * Positive and can-do attitude, with a creative and proactive approach as well as great organization skills. * Available to travel as required by the business. Ideally (but not a must): * Prior relevant experience within a premium or consumer brand. * Previous experience with Public Relations and Brand Activation. * Experience working in an international matrix organization. What do we offer? * A competitive salary, an annual bonus based on company profits as well as meal vouchers, among other company benefits. * Full time position (40h/week), with flexible hours. * Hybrid working model. * December 24 and 31 as additional days off. * Available parking for employees. * Our open-concept working space with free coffee and fruit, as well as a fully equipped Miele kitchen to enjoy and share lunch with your colleagues, if wished. * The opportunity to learn and grow in a multidisciplinary and very dynamic marketing team.

📌 Brand Specialist (Madrid)
🏢 Miele España
📍 Madrid